'These new kinds of companies are growing consistently at 30% or more per year by using advanced analytics in a transformational way. It’s the only platform with both machine learning and rules-based approaches, allowing extensive flexibility, categorization, and customization.Ĭonsumer Research responds to a business need to better understand consumers, in a time when the market is rewarding what Forrester calls the 'insights-driven business'. The AI-powered analyst, Iris, automatically surfaces trends and uncovers insights. It employs machine learning to classify large volumes of data quickly and to identify logos, actions, objects and scenes in millions of images every day.

The new platform makes extensive use of advanced AI technology.

It represents a core strategic step in Brandwatch’s vision to be the apex product in understanding what people really think and feel, anywhere in the world, packaged in a powerful platform anyone can use. It helps brands, agencies, and organizations achieve digital consumer intelligence by better understanding consumers and uncovering market opportunities to compete in the digital era.Ĭonsumer Research expands on the technology and data-led disruption of the traditional market research industry with its focus on unearthing insights from the single largest archive of public consumer opinion in the world.

The new Consumer Research platform represents a $50m investment that delivers the world’s most powerful resource of its kind. The merger in October 2018 created a $100m SaaS company, with 2,200 customers including 39 of the Fortune 100. The unified platform follows the merger between industry-leaders Brandwatch and Crimson Hexagon, and marries the best of both technologies. Today, digital consumer intelligence company Brandwatch brings its new flagship product Consumer Research to market.

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