That’s a crucial point to understand because it means that PPC ads are most effective when the following criteria are met:

In other words, when people are ready (or almost ready) to buy. PPC marketing allows you to be more visible at the most crucial parts of the customer journey. That includes having a plan of what you’re trying to achieve and how.

However, before you decide to make significant investments into your PPC marketing, you should clearly understand its role in your marketing strategy. The same can’t be said for content marketing, SEO, or other marketing channels where much more time and work is required. If you want to drive more clicks from your PPC campaigns, you can just pump more money into them. It’s about as close as you’re ever likely to get to knowing how much each conversion costs. Here’s what it looks like at the ad level:Īll in all, you won’t find a marketing channel with more precise conversion attribution than PPC. Google Ads and all other PPC platforms provide a tracking pixel-a piece of code that connects the ad click with what the user does on your website and keeps you in the loop about things like ad engagement and costs. PPC is the only marketing channel with such precise targeting options. And we provide those solutions.Īs you’ll see later on, you can choose when and where your ads appear and who sees them. When people click through to those pages, they’re likely to sign up for a free Ahrefs Webmaster Tools account or our toolset because they’re already aware of the problems they need to solve and are looking for a solution.

Just take a look at our five most promoted pages in paid search: You usually only want to pay for clicks from people who are likely to buy from you, and all PPC platforms allow you to do exactly that. You can target potential customers really well You can save countless hours by paying for every visit. These often take months or years to start driving any substantial traffic. It takes just a few hours from the time you start learning about PPC marketing to when your first PPC campaigns begin driving traffic to your website.Ĭompare that to any “free” alternative like SEO, social media, or email marketing. You can drive traffic to your website instantly There are four main reasons why PPC is such a useful marketing channel: 1.

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